What is the average sales price, Marketing Management

Assignment Help:

Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay for itself. The SBU can lease an existing plant for one year only. There is an existing building on the site but you will need to convert the facility to manufacture the panels. Here are the specifics of the case (keep in mind I have simplified this scenario):

Assumptions:
Annual lease cost                          $75,000
Plant Conversion cost                     $150,000
Variable costs to produce each unit   $50.00
Local Value Added Tax                     7.5%
Royalty                                         $3.50
Projected Sales price                       $75.00

The royalty is paid on a per unit basis (regardless of sales price) to the original patent holder on the technology you need to manufacture these solar panels. The VAT is based on the margin between the revenue and variable production costs. For this exercise assume there are no income taxes.

Please answer the following questions about this endeavor:

1. If you could sell 10,000 units in this year of operations, would you undertake the project?

2. If you could sell 15,000 units in this year of operations, would you undertake the project?

3. What volume of units sold would you need to sell to breakeven on your cash flow for the year?

4. If you could sell only 6,000 units for the year but the market would allow you to raise your sales price; what is the average sales price you would need to breakeven on your cashflow?

5. If you could lease the building for 2 years instead of only 1 year; How would this impact your economics?


Related Discussions:- What is the average sales price

Describe the marketing audit in detail, Question 1: Describe the market...

Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p

Explain the different stages of negotiation, ZEZ Company is in the business...

ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi

Marketing Strategy for market leaders, Explain Marketing Strategy for marke...

Explain Marketing Strategy for market leaders with example.

Explain in brief about relational communications, Explain in brief about Re...

Explain in brief about Relational Communications   Orientation Explanation Information and promotion Communications ar

Market segmentation and key competitors, Schovasice cream market can be bro...

Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop

What are focus and drawback of production concept, What are focus and drawb...

What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product

What is the meaning of marketing concept, What is the meaning of marketing ...

What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar

Effect on standard of living in aspect of advertising, Q. Effect on Standar...

Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti

Partnership of business and community, The selected program/event should ad...

The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •

Compute average stock, The following ratios have been compiled relating to ...

The following ratios have been compiled relating to Prince Corporation for the year ended 31st December 2009 together with comparative figures of the average industry. Addi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd