What is the average sales price, Marketing Management

Assignment Help:

Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay for itself. The SBU can lease an existing plant for one year only. There is an existing building on the site but you will need to convert the facility to manufacture the panels. Here are the specifics of the case (keep in mind I have simplified this scenario):

Assumptions:
Annual lease cost                          $75,000
Plant Conversion cost                     $150,000
Variable costs to produce each unit   $50.00
Local Value Added Tax                     7.5%
Royalty                                         $3.50
Projected Sales price                       $75.00

The royalty is paid on a per unit basis (regardless of sales price) to the original patent holder on the technology you need to manufacture these solar panels. The VAT is based on the margin between the revenue and variable production costs. For this exercise assume there are no income taxes.

Please answer the following questions about this endeavor:

1. If you could sell 10,000 units in this year of operations, would you undertake the project?

2. If you could sell 15,000 units in this year of operations, would you undertake the project?

3. What volume of units sold would you need to sell to breakeven on your cash flow for the year?

4. If you could sell only 6,000 units for the year but the market would allow you to raise your sales price; what is the average sales price you would need to breakeven on your cashflow?

5. If you could lease the building for 2 years instead of only 1 year; How would this impact your economics?


Related Discussions:- What is the average sales price

Choosing the advertising messages, Choosing the advertising messages: T...

Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their

Tangible product, The physical attributes of a product constitute a tangibl...

The physical attributes of a product constitute a tangible product.

Market segmentation, one primary segmets and two secondary segments

one primary segmets and two secondary segments

Product differentiation, P r o du c t Differentiation: Product ...

P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi

What is competition based pricing, What is Competition Based Pricing In...

What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f

Explain about the online research phase, Explain about the online research ...

Explain about the online research phase. Online Research Phase: In the phase of online research, you should research your market. Who are your major competitors? What are

Marketing department organization, Marketing department organization: ...

Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person

What is personal selling, What is personal selling? Explain the term in bri...

What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation

Developing the marketing mix factors, Question 1: After the market segm...

Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd