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Division X has a target return on investment (ROI) of 12%. It has fixed costs of £400,000 and a variable cost per unit of £5. The net assets of the division forecast for the next period will be £1.5m and the number of units forecast to be sold will be 30000 units.
What is the average contribution and selling price per unit to achieve the divisions ROI target?
How has McLaren overcome the market entry barriers that are present in the mass car market?
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