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Question 1:
(i). What is the aim of direct marketing?
(ii). Explain briefly the features of direct marketing.
(ii). Outline 4 reasons why direct marketing has become one of the fastest growing areas of marketing communication.
Question 2:
"Direct marketing is often referred to as interactive marketing because it goes beyond mass marketing's broad audience appeal and involves two-way communication between sellers and buyers." (Spiller and Baier, 2005)
Elaborate on any 5 major channels for direct marketing which CMS can propose to DecoPlus to support its direct marketing efforts.
explain the role of the process of marketing in business
marketing environment
Question 1: What are the purposes of a Food & Beverage control system for a first class medium-size hotel running 3 (three) Food & Beverage outlets including room service?
marketing strategy of arrorw shirts
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Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po
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