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SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classified into strengths & weaknesses, whereas external environmental factors are classified into opportunities and threats.
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p
buying motives of industrial customer
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
What do you mean by product mix .
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
understand concepts with examples of need,want,demand
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