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What is Structural realignment
Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structural realignment (mergers and takeovers), which can result in consolidation. Clients themselves are fighting to generate superior value for their customers and to find new ways of establishing competitive advantage. Globalisation and development of partnerships, alliances and networks are all testimony to changing markets and expectations.
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
various approches followed by FMCG companies in test marketing
Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
write a note on Importance & scope of marketing?
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa
Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
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