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What is Structural realignment
Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structural realignment (mergers and takeovers), which can result in consolidation. Clients themselves are fighting to generate superior value for their customers and to find new ways of establishing competitive advantage. Globalisation and development of partnerships, alliances and networks are all testimony to changing markets and expectations.
Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
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This is the number of times a consumer purchases the similar product within a specific time interval.
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Explain Henry Assael Model of buying decision behavior .
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