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What is Structural realignment
Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structural realignment (mergers and takeovers), which can result in consolidation. Clients themselves are fighting to generate superior value for their customers and to find new ways of establishing competitive advantage. Globalisation and development of partnerships, alliances and networks are all testimony to changing markets and expectations.
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Explain Henry Assael Model of buying decision behaviour along with the diagram”.
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income inreased by 10% later decreased by 10%. total change in % in income
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Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
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