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What Is Strategy & Why Strategy Is Important?
Managers at all companies facade three innermost questions in view strategically concerning their companies' current circumstances & scenario: Where are we at the moment? -concerns the ins &outs of the companies present condition - its market rank, how appealing its products or services are to consumers, the competitive pressures it confronts, its strengths & weaknesses, & its current performance - Where do we want to go?-deals with the method in which management believes the company should be headed in conditions of growing the business & strengthening the companies market standing & financial performance in the years forward - How will we get there? - Concerns crafting & implementing a strategy to obtain the companies from where it is to where it wants to go.
1. Identify and discuss strategic capabilities (resources and competences) of the chosen company using appropriate strategy tools and identify strengths and weaknesses for the firm
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Goold and Campbell identified three 'styles of strategic management', looking at ways in which control can be divided between senior management and individual business units.
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