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What is Speciality Goods
Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods at prices at which they are offered and also put in extra time to locate seller to make purchase. The nearest car dealer may be ten kilometres away however buyer will go there to inspect and purchase it. Actually, prior to making a trip to buy product he/she will collect complete information about various brands. Illustrations of speciality goods are cameras, TV sets, new automobiles etc.
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
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Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
58-48
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customer mind is a black box dicuss
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
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