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What is Speciality Goods
Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods at prices at which they are offered and also put in extra time to locate seller to make purchase. The nearest car dealer may be ten kilometres away however buyer will go there to inspect and purchase it. Actually, prior to making a trip to buy product he/she will collect complete information about various brands. Illustrations of speciality goods are cameras, TV sets, new automobiles etc.
what is marketing management?
how can we calculate pricing
1. In a perfectly competitive world of two individuals, A and B, and two goods, X and Y, if good X is a pure public good and good Y is a private good, a. Derive the Pareto Optim
development and marketing core concepts
product mix pricing,price adjustment strategy,
Explain the various approaches that are followed by FMCG companies in test marketing
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
select a company and explain th marketing mix
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
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