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What is Speciality Goods
Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods at prices at which they are offered and also put in extra time to locate seller to make purchase. The nearest car dealer may be ten kilometres away however buyer will go there to inspect and purchase it. Actually, prior to making a trip to buy product he/she will collect complete information about various brands. Illustrations of speciality goods are cameras, TV sets, new automobiles etc.
Why is environmental appraisal important for an organization
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
explain the various approaches that are followed by FMCG companies in test marketing.
1. How do you use the indicators on your car dashboard? It's worth taking a moment to think about how the car's performance (KPIs) is conveyed through the dashboard of the car. Thi
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
what is the concept of augmented product
How should Shoppers? Stop develop its demand forecasts?
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