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What is Socio-Cultural Segmentation?
Socio-Cultural Segmentation:
Consumer markets are subdivided within segments upon the origin of social-cultural variables as social class, core cultural values, sub cultural membership and family life cycle.
difference between marketing efficiency and marketing effectiveness
explain the various approaches that are followed by fmcg companies in test marketing
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
Factors influencing pricing decisions
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
considering the concept of product life cycle where would you put video games in thier life cycle
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
explain the varius approaches that are followed by f m c g companies in test marketing
Consumer Behaviour Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump
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