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What is Socio-Cultural Segmentation?
Socio-Cultural Segmentation:
Consumer markets are subdivided within segments upon the origin of social-cultural variables as social class, core cultural values, sub cultural membership and family life cycle.
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explain what you understand by market segmentation?
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what is the difference between goods marketing and services marketing?
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
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