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What is social responsibility marketing?
Social Responsibility Marketing:
Holistic marketing includes social responsibility marketing and considerate broads concerns and the moral, environmental, legal and social contact of marketing program and activities. The care and consequence of marketing clearly extend beyond the company and the customer to society as an entire. Social responsibility also needs that marketers carefully consider the function that they are playing and could play in term of social.
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
what is the product line of bata company
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
a value change of a company
How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
Q. Explain Ethical Aspect of advertising? Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assist
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