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What is Segment Marketing?
Segment Marketing:
A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which buyers are different in their needs, wants, purchasing power, buying attitude, habits and geographical locations. This marketing is a sort of midpoint among mass marketing and individual marketing.
Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
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Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
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Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
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Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
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