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What is Segment Marketing?
Segment Marketing:
A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which buyers are different in their needs, wants, purchasing power, buying attitude, habits and geographical locations. This marketing is a sort of midpoint among mass marketing and individual marketing.
What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
how to write a channel design decision: intensive, selective and exclusive
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Explain Henry Assael Model of buying decision behaviour along with the diagram”.
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On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
is 1_______A a propeer subset or improper subset
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