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What is Segment Marketing?
Segment Marketing:
A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which buyers are different in their needs, wants, purchasing power, buying attitude, habits and geographical locations. This marketing is a sort of midpoint among mass marketing and individual marketing.
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
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Explain Henry Assael Model of buying decision behavior .
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
explain the role of the process of marketing in business
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
why we need to study promotion in marketing?
how is marketing in 21 century
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