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What is the role of competitors in microenvironment of a company?
Competitors:
The marketing concept declares that, to be successful, a company should give greater customer value and satisfaction than its competitors. Therefore, marketers should do more than simply adapt to the requirements of target consumers. They should also gain strategic advantage by positioning their offerings strongly against competitors’ giving in the minds of consumers. They should strive to anticipate competitor strategy and activity.
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
The Nosmell Nutrient Compnay has placed an order for the coming month for 500 tons of nitrate, 800 tons of phosphate, and 1,200 tons of potash. The company blends these ingredients
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
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what are the significant factors that have led to the success of shoppers’ stop
explain what you understand by market segmentation?
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
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