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What is the role of competitors in microenvironment of a company?
Competitors:
The marketing concept declares that, to be successful, a company should give greater customer value and satisfaction than its competitors. Therefore, marketers should do more than simply adapt to the requirements of target consumers. They should also gain strategic advantage by positioning their offerings strongly against competitors’ giving in the minds of consumers. They should strive to anticipate competitor strategy and activity.
Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
building brand equity
what are the various approaches to marketing?
Reinforce areas in which your company outshines the competition. Is your ROE leaps and bounds above your competitors? Have you rewarded stockholders with a healthy dividend while s
Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org
Question : After graduating your MBA a month ago, you took the position of Assistant Corporate Financial Manager at Ulrich Drug Company. You are working as a special assistant
U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand
brief explanation on positioning
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
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