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What is the role of competitors in microenvironment of a company?
Competitors:
The marketing concept declares that, to be successful, a company should give greater customer value and satisfaction than its competitors. Therefore, marketers should do more than simply adapt to the requirements of target consumers. They should also gain strategic advantage by positioning their offerings strongly against competitors’ giving in the minds of consumers. They should strive to anticipate competitor strategy and activity.
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
Program: Add two five-byte numbers using arrays ; ALGORITHM: ; Make count = LEN ; Clear the carry flag ; Load address of NUM1 ;
Question 1: (a) Clearly explain the concept of rules versus discretionary central banking policies. (b) Discuss the various risks faced by the financial system and disc
marketing is a science for the management of a value delivery system
what is the difference between perception and positioning in marketing mix
i need to make a assignment
Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the
One side of a kite is 4 cm less than 3 times the length of another. If the perimeter is 32 cm, find the length of each side of the the kite.
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