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What is the role and status of sociality in the consumer behaviour?
Social: This comprises family and their status and role.
1. Family: It also affect the buying behaviour as women make decision associated to buying household items as healthcare food, products, landing supplies and also kitchenware.
2. Role and Status: In sociality a role is a set of functions and activities which a person into a particular position is expected to do as people possess various positions into groups, organization, institute, families and societies. They have various roles to play.
Does marketing exisit solely to increase profit?
how do shoppers stop develop its demand forecasting
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
What are sabmiller interfaces with loqgistics, marketing, distribution
knowing your competitors
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
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