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What is the role and status of sociality in the consumer behaviour?
Social: This comprises family and their status and role.
1. Family: It also affect the buying behaviour as women make decision associated to buying household items as healthcare food, products, landing supplies and also kitchenware.
2. Role and Status: In sociality a role is a set of functions and activities which a person into a particular position is expected to do as people possess various positions into groups, organization, institute, families and societies. They have various roles to play.
What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo
#“Consumer mind is a Black Box” –Discussquestion..
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
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