What is related product diversification, Marketing Management

Assignment Help:

What is related product diversification?

A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as well as distinct products. If the Co. Diversity into unrelated products it is termed as “Scramble Diversification”. Conversely, Bata Shoe Company has diversified within related products through marketing socks and boot polish. This is termed as “related product diversification”.


Related Discussions:- What is related product diversification

7P, what is 7P in marketing management

what is 7P in marketing management

Pigeonhole principle, A binary relation R from A to B is said to be a funct...

A binary relation R from A to B is said to be a function if for every element a in A, there is a unique element b in B so that (a, b) is in R. For a function R from A to B, instead

Approaches to environmental scanning, Approaches to environmental scanning:...

Approaches to environmental scanning: 1.       Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa

Essay, Consumer mind is black box. Discuss

Consumer mind is black box. Discuss

Explain about role of customers in microenvironment, Explain about the role...

Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo

Distinguish between international and global marketing, Question 1: (i)...

Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm

Target market, The first five years of operation target marketare people ag...

The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years:   29.6%(male4

What is consumer satisfaction about the marketing, What is consumer satisfa...

What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The

Describe the importance of media mix decision, Problem 1 What are the f...

Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd