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What is Psychographic or Psychological Segmentation?
Psychographic/Psychological Segmentation:
A Psychographic or Psychological characteristic taken as to inner characteristics of individual consumer. In this segmentation consumer are regenerated in various groups onto the basis of life styles, attitude and personality. People along with some demographic groups upon exhibition have very different type psychographic profits. Psychographic research is marketers conducted to capture insight and great profiles of consumers they desire to target.
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
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Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
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Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
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Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc
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