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What is Psychographic or Psychological Segmentation?
Psychographic/Psychological Segmentation:
A Psychographic or Psychological characteristic taken as to inner characteristics of individual consumer. In this segmentation consumer are regenerated in various groups onto the basis of life styles, attitude and personality. People along with some demographic groups upon exhibition have very different type psychographic profits. Psychographic research is marketers conducted to capture insight and great profiles of consumers they desire to target.
What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa
explain the various approaches that are followed by FMCG companies in test marketing?
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
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Draw the typical profile(s) of Shoppers’ Stop customer segmen
critically analyse diesel''s marketing mix strategies?
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
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