What is psychographic or psychological segmentation, Marketing Management

Assignment Help:

What is Psychographic or Psychological Segmentation?

Psychographic/Psychological Segmentation:

A Psychographic or Psychological characteristic taken as to inner characteristics of individual consumer. In this segmentation consumer are regenerated in various groups onto the basis of life styles, attitude and personality. People along with some demographic groups upon exhibition have very different type psychographic profits. Psychographic research is marketers conducted to capture insight and great profiles of consumers they desire to target.


Related Discussions:- What is psychographic or psychological segmentation

Need answers, Quantitative Techniques Q4. Find elasticity of demand of the...

Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (

Describe the role for marketing communications, Describe the role for marke...

Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic

Definition, what do you understand by marketing management? explain its imp...

what do you understand by marketing management? explain its importance in modern business world

Pricing and factors influencing pricing, Q. Describe briefly the concept of...

Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.:   Price is all around us. We pay rent for our apartment, tuition for our, railways, ed

Major characteristics of a strong brand name, Question 1: (a) What are...

Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str

Geometry question, "The perimeter of a rectangle is 32 feet. The length is ...

"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."

Explain the term- market exchanges, Explain the term- Market exchanges ...

Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc

Value pricing, Value  Pricing   :  Value  pricing  is  a  modern  innovati...

Value  Pricing   :  Value  pricing  is  a  modern  innovative  and  individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover

What is promotion research in scope of marketing research, What is Promotio...

What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd