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What is Promotion Research in scope of Marketing Research?
Promotion Research:
Promotion research encompasses all attempts by the marketers to converse the company’s offer. It comprises advertising, publicity, sales promotion and public relations.
Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv
Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
Explain the various approaches that are followed by FMCG companies in test marketing
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
Discuss briefly about product identification elements
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
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