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Question 1:
What is promotion?
Which sales promotion tools are most commonly used for supermarket products? Give reasons for your answer.
Question 2:
The Pharmaceutical industry
Barriers to entry are high because of the need for huge fixed research and development costs and economies of scale in selling to physicians. Substitutes for an effective drug are slow to prepare, and Buyers have not historically been price sensitive.
Suppliers, who give mostly commodities, have little power. Finally, Rivalry has been moderate and focused not on price cutting that erodes industry profits but on other variables such as R&D that tend to expand overall industry volume. Government legislation has also slowed competitive imitation. Industry structure in pharmaceuticals has been highly favourable to profitability, supporting sustained returned on investment among the highest of any major industry.
Using Porter's five forces model critically analyse the above case and formulate a strategy that a firm in that position could adopt.
Abraham H. Maslow and Frederick Herzberg are of the opinion that employees are motivated to perform better when offered something that they want, something they believe will be sat
Question : "Change is a constant companion when one is in business. In order to cope with change, organizations rely on a management approach called "Strategic Human Resource M
Burke et al. (2006) found that both person-focused and task-focused behaviours are equally important for team effectiveness. Person-focused behaviours emphasise creating vision, ma
management often disagree with the use of seniority to determine promotion decisions. Under what circumstances might an employer bypass a senior employee and promote a junior emplo
Resistance to change and move: this is a growing resistance among the employees to change and move. There is also a growing emphasis on the self evaluation and on evaluation on the
What is the Ashridge Mission Model? Managers and employees are seldom looking for an aim and a sense of identity. They desire more than just safety, pay and an opportunity to
Promotion and Transfers Promotion refers to upward movement of worker from present job to another that is higher in, responsibility, pay and/or organisational level. Promotion
Question 1: Overstaffing is wasteful and expensive, if sustained, and it is costly to eliminate because of modern legislation in respect of redundancy payments, consultation, m
Question 1: (a) Distinguish between monitoring and assessment. Support your answer by giving one example of each. (b) Write short notes on the two types of assessment.
Q. Show the Qualities of goods personnel manager? Qualities of goods personnel manager: the quality that a personnel manager possesses includes the following: Problem solvin
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