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What is Product Line Pricing?
Product Line Pricing:
Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the multiplication of the number of products sold through similar firm or under identical brand. Usually a firm has several product lines and within each product line there are frequently several products which are functional substitutes for each other and some which are functionally complementary.
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
Importance of the market segmentation: 1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c
Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab
what are ten important things needed for marketing to take place?
approches of test marketing in FMCG
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
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