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What is Product Line Pricing?
Product Line Pricing:
Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the multiplication of the number of products sold through similar firm or under identical brand. Usually a firm has several product lines and within each product line there are frequently several products which are functional substitutes for each other and some which are functionally complementary.
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
The product margin is calculated as product sales minus the direct costs of selling the product.
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
Value Pricing : Value pricing is a modern innovative and individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
explain creative selling and its advantages
what are the identifying the major channel alternatives ?
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