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What is pricing in functions facilitating exchange?
Pricing:
Determination of price of a product is a significant function of marketing manager. Product’s price is influenced through the cost of product and services given, profit margin needed, prices fixed through the rival firms and policy of government. A sound pricing policy is a significant factor for selling the products to customer. A price policy of a firm must be such that which attracts all types of customers of various means.
Why are firms utilizing Green Marketing? There are five probable purposes for firms raised use of green marketing. And these are: a) Organizations observe environmental mark
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Question: "Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good custome
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
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