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What is Possession Utility in marketing?
Possession Utility:
This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from the product. For illustration, a car purchased through a customer may use this for whatever purpose he needs.
understand concepts with examples of need,want,demand
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
vals model on mobilink
discuss the henry assael model on buying decision behaviour
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