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What is Possession Utility in marketing?
Possession Utility:
This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from the product. For illustration, a car purchased through a customer may use this for whatever purpose he needs.
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
what is competitor analysis
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
What the social factors have most influence on consumers purchasing
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
brand personality of MacDonald
This is the number of times a consumer purchases the similar product within a specific time interval.
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
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