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QUESTION 1
Explain the importance of the
i) Perceptual,
ii) Behavioural and
iii) Relational consequences of communication.
QUESTION 2
Using a concrete example from your own experience, describe carefully the Shannon and Weaver's Model of Communication.
QUESTION 3
i) What is persuasive communication?
ii) Identify and discuss the source characteristics for effective persuasive communication.
explain portfolio analysis in marketing with practical life examples
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