What is persuasive communication, Business Management

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QUESTION 1

Explain the importance of the

i) Perceptual,

ii) Behavioural and

iii) Relational consequences of communication.

QUESTION 2

Using a concrete example from your own experience, describe carefully the Shannon and Weaver's Model of Communication.

QUESTION 3

i) What is persuasive communication?

ii) Identify and discuss the source characteristics for effective persuasive communication.

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