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QUESTION 1
Explain the importance of the
i) Perceptual,
ii) Behavioural and
iii) Relational consequences of communication.
QUESTION 2
Using a concrete example from your own experience, describe carefully the Shannon and Weaver's Model of Communication.
QUESTION 3
i) What is persuasive communication?
ii) Identify and discuss the source characteristics for effective persuasive communication.
Example: You are given the followings information in regard to an item: Annual usage = 20,00 units. Ordering cost = Rs. 160 per order Carrying cost = 20 % o
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Part 2 There are two short cases at the end of the Daft. The first is Lisa Benavides, Forest International and the second is Acme and Omega. Choose one of the cases and 1) Using
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