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What is personal selling? Explain the term in briefly.
Personal Selling:
Personal Selling is the communication technique in that sales people builds the personal relationship along with customers to make the value for the organization.
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
Explain the wholesalers in primary participants of distribution channels. Wholesalers: Wholesalers are explained as all establishment or places of business mainly engaged
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE
how is rapid globalisation a challenge in the 21st century.
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