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What is of Price Bundling?
Price Bundling:
If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the firm is optional price bundling here the products can be brought independently. Nevertheless a package offered at a much lowered price than the sum of the parts. Since the products are most substitutes this is possible to acquire consumers to buy the package in place of only one product of the lie. Such pricing strategy is common practice. As illustration, into the Automobile and Audiovisual Markets, where packages of options are given along with the purchase of a car or of stereo equipment.
Illustrates the total environment in marketing? Marketing is a part of total environment: Total environment may be explained as the combination of all the resources and In
Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
under positioning
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
explain Henry Assael Model of buying decision behaviour along with diagram
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