What is of price bundling, Marketing Management

Assignment Help:

What is of Price Bundling?

Price Bundling:

If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the firm is optional price bundling here the products can be brought independently. Nevertheless a package offered at a much lowered price than the sum of the parts. Since the products are most substitutes this is possible to acquire consumers to buy the package in place of only one product of the lie. Such pricing strategy is common practice. As illustration, into the Automobile and Audiovisual Markets, where packages of options are given along with the purchase of a car or of stereo equipment.


Related Discussions:- What is of price bundling

Innovation, Innovation Any modernizing modification in a process or pro...

Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure.  Information technology has been the catalyst

Maslows hierarchy, An evaluation of Maslow's needs hierarchy Has been...

An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em

Marketing plan-introducing eco-friendly product, Marketing plan - Introduci...

Marketing plan - Introducing Eco-Friendly Product Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering

Explain about the increased profitability in e-commerce, Explain about the ...

Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to

Define benefit pension plan, 1. Issued 200,000 shares of $1 par value commo...

1. Issued 200,000 shares of $1 par value common stock for $10 per share. 2. Issued a $1,000,000 face value zero-coupon bond with a five-year maturity for $747,260 that is conver

Strategiy selection, Explain the six key criteria for strategy selection by...

Explain the six key criteria for strategy selection by providing appropriateexamples

Forms of product or service promotion, Forms of Consumer Promotion: 1 ...

Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma

Relationship marketing concept in business, Question 1: "Various factor...

Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.

What is strength of brand equity, What is strength of brand equity? Sim...

What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi

Explain different marketing communications tools, Question 1: Using exa...

Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd