What is neutral alternative in dichotomous, Marketing Research

Assignment Help:

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind?

Answer                                                           

If a neutral alternative isn't included, respondents are forced to choose between "no" and "yes" even if they feel indifferent. Conversely, if a neutral alternative is included, respondents may avoid taking a position on the issue, thus biasing the results. Following guidelines are offered. If substantial proportion of the respondents can be expected to be neutral, include a neutral alternative. If proportion of neutral respondents is anticipated to be small, avoid the neutral alternative.

 


Related Discussions:- What is neutral alternative in dichotomous

Duty free licence, Duty Free Licence: Import of raw materials, intermedi...

Duty Free Licence: Import of raw materials, intermediates, components, consumables, parts, accessories and packing materials may be permitted against a Duty Free Licence. Duty F

Marketing interface, mention and explain five measures that will make a dis...

mention and explain five measures that will make a displeased customer patronize the school canteen

Export declaration , Export Declaration : 'Every exporter must make a true...

Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or

What is neo-freudian theory, Q. What is Neo-Freudian theory? This theor...

Q. What is Neo-Freudian theory? This theory tends to highlight the fundamental role of social relationships in the formation and development of personality. Alfred Adler outloo

Qualitative research techniques called exploratory research, Why is qualita...

Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora

Parker pens, Mention the importance of brand personality to the brands and ...

Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen

VALS, How can i get the art behind the questions in VALS questionnaire ? or...

How can i get the art behind the questions in VALS questionnaire ? or Where can I find the S.R.I categorization?

Non sampling errors, Non sampling errors as the name implies are all those ...

Non sampling errors as the name implies are all those errors which occur in different stages of research except in the selection of sampling. Obviously these errors are many and va

Risk as an importer, Risk as an Importer : The position is entirely oppo...

Risk as an Importer : The position is entirely opposite of what it is for the exporter. If the importer is billed in rupees, he does not stand to loss at all whether the foreign

Explain the family decision making, Q. Explain the Family Decision Making? ...

Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd