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When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind?
Answer
If a neutral alternative isn't included, respondents are forced to choose between "no" and "yes" even if they feel indifferent. Conversely, if a neutral alternative is included, respondents may avoid taking a position on the issue, thus biasing the results. Following guidelines are offered. If substantial proportion of the respondents can be expected to be neutral, include a neutral alternative. If proportion of neutral respondents is anticipated to be small, avoid the neutral alternative.
What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro
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Problem 1 List out the secondary sources of information while pursuing market research. Market research for international marketing Secondary sources of information
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