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When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind?
Answer
If a neutral alternative isn't included, respondents are forced to choose between "no" and "yes" even if they feel indifferent. Conversely, if a neutral alternative is included, respondents may avoid taking a position on the issue, thus biasing the results. Following guidelines are offered. If substantial proportion of the respondents can be expected to be neutral, include a neutral alternative. If proportion of neutral respondents is anticipated to be small, avoid the neutral alternative.
The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
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is control and strengh is same in order to do the marketing plan ?.
what the modern market research technology
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