What is network program rating, Operation Management

Assignment Help:

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:

Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.

1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ? (AACSB: Communication; Analytical Reasoning)

2.) What total share of the viewing audience was captured by all five networks?


Related Discussions:- What is network program rating

Explain election results dismissed and a new election held, An employer cou...

An employer could violate the laboratory conditions doctrine without committing an unfair labor practice, which would cause the election results to be dismissed and a new election

Explain theories of scientific management, • Compare and contrast the theor...

• Compare and contrast the theories of scientific management with that of the human relations management approach. • Determine whether there is one best approach to management,

Explain labour relations system of canada, Type your question here compare ...

Type your question here compare and contrast the labour relations system of Canada with that of the U.S. Determine the most significant difference and how it likely impacts the Can

Explain cellular production is often conducted in a u-shaped, Cellular prod...

Cellular production is often conducted in a U-shaped (horseshoe-shaped) cell, rather than the rectangular cells shown in Figure 2.7b. What might be the advantages of this U shape?

Explain what is the most that should be paid for forecast, Nick has plans t...

Nick has plans to open some pizza restaurants, but he is not sure how many to open. He has prepared a payoff table to help analyze the situation. States of Nature Alternatives Good

How understanding of consumer behaviour helped groupon grow, How has an und...

How has an understanding of consumer behaviour helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today? What is the Groupon Prom

Explain what companies must do to achieve iso rating, Discuss ISO 14,000 an...

Discuss ISO 14,000 and ISO 14,001 and briefly describe what companies must do to achieve this rating.

What is lowest possible cost, Doing something at the lowest possible cost i...

Doing something at the lowest possible cost is called: ________________. Effectiveness Efficiency Productivity Evaluation Application

Explain hr use of social media it is for a term paper, HR use of social med...

HR use of social media it is for a term paper and i am just collecting some data and ideas.

Explain why is the notion of alignment, Why is the notion of "alignment" so...

Why is the notion of "alignment" so important in strategic HRM?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd