What is network program rating, Operation Management

Assignment Help:

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:

Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.

1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ? (AACSB: Communication; Analytical Reasoning)

2.) What total share of the viewing audience was captured by all five networks?


Related Discussions:- What is network program rating

Describe culture and values and ethics, Discuss culture, values, ethics, an...

Discuss culture, values, ethics, and other such elements that lead to differences in social culture; 2) Explain the business and economic implications of differences in culture and

Airline implementing a policy that need to buy second seat, Answer the foll...

Answer the following questions: 1. what are the pros and cons of an airline implementing a policy that heavier customers need to buy a second seat? Research an airline and provide

Explain the term potential competitors, Which of the following in not an ad...

Which of the following in not an advantage of skimming pricing? A. It allows a manufacturer to quickly recover its research and development costs. B. It permits marketers to contro

Find which city provides the lowest overall costs, Kelly Trucking, Inc., is...

Kelly Trucking, Inc., is planning a new warehouse to serve the western United States. Denver, Santa Fe, and Salt Lake City are under consideration. For each location, annual fixed

Define fast food restaurant averages customers per hour, 1. A hospital emer...

1. A hospital emergency room averages 50 patients per shift. A shift is 8 hours long, and the average patient requires 20 minutes in the exam room. a. How many exam rooms should

Explain confidence interval calculator, Practical Application Scenario 1 To...

Practical Application Scenario 1 To complete this scenario, use the Confidence Interval Calculator and the Area Gas Prices - Random Sample documents, provided in the resources. The

Explain financial aspects of owning your own business, Now let's continue o...

Now let's continue our discussion about the financial aspects of owning your own business that are part of TCO #7 by considering the idea of "ratio analysis" (Hatten, 2009, p. 215)

Explain bottom-up and top-down estimating approaches, What are the differen...

What are the differences between bottom-up and top-down estimating approaches? Determine advantages and disadvantages for using each approach. Under what conditions would you prefe

Explain what is the purpose of a provider contract, What is the purpose of ...

What is the purpose of a provider contract? What intentions are enclosed in a provider contract and why is it important to detail party relationships, services, obligations, and ob

Explain what are three factors that affect capacity usage, What are three f...

What are three factors that affect capacity utilization? Provide examples.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd