What is network program rating, Operation Management

Assignment Help:

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:

Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.

1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ? (AACSB: Communication; Analytical Reasoning)

2.) What total share of the viewing audience was captured by all five networks?


Related Discussions:- What is network program rating

Valuate the production quantity, Using the data, suppose the manufacturer h...

Using the data, suppose the manufacturer has an inflated demand forecast as follows: Quantity Probability 2,200 5% 2,300 6% 2,400 10% 2,500 17% 2,600 30% 2,700

Describe the use of strike replacements, Itemize and discuss the different ...

Itemize and discuss the different types of strikes and lock outs, their roles in labour relations and their legal restrictions in private and public sectors. Discuss the use of str

Find optimal solution affected, 1. Sydneyville manufactures household and c...

1. Sydneyville manufactures household and commercial furnishings. The office division produces two desks, rolltop and regular. Sydneyville constructs the desks in its plant outside

Illustrate performance dimensions for operational strategy, Illustrate the ...

Illustrate the performance dimensions for operational strategy? Performance dimensions for operational strategy: • Quality for illustrations Marks and Spencer, Thornton’s,

Explain the high physical demands of the job, The Dubuque Cement Company pa...

The Dubuque Cement Company packs 80-pound bags of concrete mix. Time-study data for the filling activity are shown in the following table. Because of the high physical demands of t

Explain challenges in leading a multi-generational workforce, Challenges in...

Challenges in leading a multi-generational and/or multi-cultural workforces: Need a complete summary for the listed assignment, references. Please at least one page of information

What is diversification, What is Diversification? Ans: Diversificati...

What is Diversification? Ans: Diversification is guiding activities into different lines of business.

Describe integrated systems management, Read the Location Selection through...

Read the Location Selection through Integrated Systems Management article. Define Integrated Systems Management in your own words and discuss the application of the 3 stages of fac

Describe what is the value creation frontier, 1. What is the value creation...

1. What is the value creation frontier? How does each of the four generic business models allow a company to reach this frontier? 2. How can companies' pursuing cost leadership

Explain why is it important for a company to orient freshers, Why is it imp...

Why is it important for a company to orient a new employee to a job? What steps would you take to orient a new employee to do what they are supposed to do?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd