What is network program rating, Operation Management

Assignment Help:

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:

Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.

1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ? (AACSB: Communication; Analytical Reasoning)

2.) What total share of the viewing audience was captured by all five networks?


Related Discussions:- What is network program rating

Layout and flow, what are the objectives that an operation should seek in o...

what are the objectives that an operation should seek in order to ensure a good layout

Explain drink equally appealing to men, Do you think Diet Coke could have b...

Do you think Diet Coke could have been repositioned to change consumers' perceptions of it enough to be considered a drink equally appealing to men? Why or why not?

Explain random system component is adequately represented, Suppose 40 obser...

Suppose 40 observations of a random system component have been recorded as shown in the table below (these numbers are sorted). 0.0345 0.1079 0.1313 0.1452 0.1788 0.2101 0.2249

Explain receive advice from immediate supervisor, What are some of the poss...

What are some of the possible reasons Scott did not seek or receive advice from her immediate supervisor?

Define whether each of the following is sufficiently support, Explain wheth...

Explain whether each of the following is sufficiently supported by consideration to be a contract. Provide examples, laws, or other relevant information to support your answer. Mag

Thus what exactly is a high performance organization, So what exactly is a ...

So what exactly is a high performance organization? Is this just another "buzz word" that American managers need to pay lip service to? Is there really any merit to having the crea

Explain an approach to a business diversity program, Section 5 Assignment 1...

Section 5 Assignment 1. Describe an approach to a business diversity program that would be pragmatic and ethical. 2. What are three possible explanations for the hesitancy to discu

Explain toyota-production-system-principle, Some information about the toyo...

Some information about the toyota-production-system-principle just in case

Explain a popular concept in healthcare administration, A popular concept i...

A popular concept in healthcare administration these days is the service line. Let us put you in the CFO position for this question. For your own hospital, are you in favor of serv

Explain what is the tax on salvage value, Mars Inc. is considering the purc...

Mars Inc. is considering the purchase of a new machine that will reduce manufacturing costs by $5,000 annually. Mars will use the MACRS accelerated method to depreciate the machine

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd