What is network program rating, Operation Management

Assignment Help:

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:

Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.

1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ? (AACSB: Communication; Analytical Reasoning)

2.) What total share of the viewing audience was captured by all five networks?


Related Discussions:- What is network program rating

Assignment, Hierarchical planning in operations/production management and t...

Hierarchical planning in operations/production management and types of time frames in each hierarchy

What kinds of gatekeepers in the organization required, What kinds of "gate...

What kinds of "gatekeepers" in the organization might be especially helpful to you in your position as a department supervisor?

Explain waste elimination plan, Do a lean waste analysis on the goal and cr...

Do a lean waste analysis on the goal and create a waste elimination plan. (List the seven forms of waste, list items in the goal by waste form, determine what could be done to redu

Explain develop an emergency evacuation plan, Develop an Emergency Evacuati...

Develop an Emergency Evacuation Plan Explain what disaster(s) you might experience and what plans you would put in place to protect yourself, your possessions, and your loved on

Capacity planning, why is capacity planning important in operations managem...

why is capacity planning important in operations management

Explain problem when a new drug is introduced to the market, What capacity ...

What capacity problems are encountered when a new drug is introduced to the market?

Define the amount of fabric she needs is to forecast, The percentage of val...

The percentage of value of shipments that come from materials for the average manufacturer is: a. greater than or equal to 40 and less than or equal to 49 percent. b. greater than

Performance and productivity measurement, Performance and Productivity Meas...

Performance and Productivity Measurement The Performance and Productivity Measurement is divided into two parts: ? Performance measurement and ? Productivity measu

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd