What is network program rating, Operation Management

Assignment Help:

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:

Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.

1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ? (AACSB: Communication; Analytical Reasoning)

2.) What total share of the viewing audience was captured by all five networks?


Related Discussions:- What is network program rating

Game theory is important for the understanding of what, Game theory is impo...

Game theory is important for the understanding of __________. A. competitive markets B. oligopolies C. all market structures D. monopolies

Finite loading , Finite Loading Finite loading is an alternative sch...

Finite Loading Finite loading is an alternative scheduling technique that combines into a single system the loading sequencing and detailed scheduling. In contrast to infini

Hidden markov models, Hidden Markov Models: We discussed an example of...

Hidden Markov Models: We discussed an example of determining the most probable state path with the Viterbi algorithm. We also discussed in the class how to calculate the margi

What are the advantages as well disadvantages of financing, What are the ad...

What are the advantages and disadvantages of financing via the internet?

Illustrate the strategic positioning tools, Illustrate the strategic positi...

Illustrate the strategic positioning tools? Strategic positioning tools according to Reck and Long: • Passive (as clerical and transaction based) purchasing functions only o

Automated layout design programme, Automated Layout Design Programme or ALD...

Automated Layout Design Programme or ALDEP Here the closeness relationship between two department is used to build up layout . Computer selects randomly the first facility and

Supplier sourcing strategies in the purchasing department, Q. What are the ...

Q. What are the Supplier sourcing strategies in the purchasing department? Supplier sourcing strategies: It is the responsibility of the purchasing department: a. Single sou

Explain american multinational business in a foreign country, What requirem...

What requirements should be recommended to represent an American multinational business in a foreign country?

Explain what was the net gain or loss for the year, 1. A venture capitalist...

1. A venture capitalist company had invested in five new businesses during the last year. The results at the end of one year were as follows: Business A: Loss $500,000, Business B:

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd