What is network program rating, Operation Management

Assignment Help:

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:

Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.

1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ? (AACSB: Communication; Analytical Reasoning)

2.) What total share of the viewing audience was captured by all five networks?


Related Discussions:- What is network program rating

Explain benefit from integreated software, How can a university, which is a...

How can a university, which is also a service organizaiton, benefit from integreated software?

Explain situational or behaviorial interview, Contrast an unstructured with...

Contrast an unstructured with a situational or behaviorial interview. Also, discuss how an organization might improve the reliability and validity of the interview

Organization might choose an organizational development, How would you expl...

How would you explain the contracting process to someone who had never heard of organizational development, why is this important. Describe how an organization might select an org

Explain development of organizational policies, In what way does a person's...

In what way does a person's value system impact the development of organizational policies? Please limit your answer in just in four paragraphs.

Manufacturing process technology, eloberate manufacturing process technolog...

eloberate manufacturing process technology with its types. project,jobshop,batch,assembly line,contineous..?

States gross national product, States Gross National Product (GNP) Gr...

States Gross National Product (GNP) Gross Domestic Product (GDP) adjusted for foreign earnings.

Explain searches the nearby lake and woods looking for cow, Paul decides to...

Paul decides to play a joke on his neighbour Gerald by secretly "borrowing" his cow, hiding it in his own barn and milking it while it's there. Paul giggles to himself while Gerald

Explain cost variance and schedule variances for each task, You are the pro...

You are the project manager for the following project which started Feb. 1st, 2009. It is now March 1sr, 2009. Prepare a monthly status report for February 2009, using the project

Explain union leaflet urging employees, Suppose a co-worker just brought yo...

Suppose a co-worker just brought you a union leaflet urging employees to sign an authorization card. What may happen from this point on?

Explain how you would use situational leadership, Describe how you would us...

Describe how you would use Situational Leadership to diagnose the situation and identify the appropriate leadership style.?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd