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What is Multi Brand?
Multi Brand:
Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and appeal to various buying motives. This also permits a company to look up mere reseller’s space. At last company may develop divide brand names for various regions or countries perhaps to suit various cultures of language and many more. But within multi branding each brand might acquire only a small market share and none might be extremely profitable.
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
what is down market stretch and give some example?
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
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How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
vals model on mobilink
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
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