What is minimum pricing, Strategic Management

Assignment Help:

Q. What is Minimum pricing?

The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not.   

If spare capacity exists the relevant cost and therefore minimum price to a seller would be the variable (marginal) cost of production e.g. extra cost of making and selling one more unit.  Variable (marginal) cost would be the only cost considered by a seller because fixed overhead is normally unavoidable and would not change if supply did or did not take place. The variable (marginal) cost represents the absolute bare minimum transfer price to a seller, in circumstances of spare capacity, at this price, the seller would be indifferent but not out of pocket.  Marginal costing may also be appropriate when no intermediate market exists for the seller e.g.  Seller can only sell to an internal customer and no external customers are available.

If full capacity exists, the seller would have to turn away external customers and business will be lost if further internal supply were to take place.   Because of this dilemma the seller would normally want a minimum price at least equal to the external market price it would normally charge when selling to external customers, this is assuming there is no difference in the cost of supplying internal or external customers e.g. differences in packaging, delivery or marketing costs, in which case the price would normally be adjusted. 

The minimum transfer price for a seller at full capacity is generally the external market price, if for some reason the seller maybe discontinuing other products to supply internally, then the minimum price would be the variable (marginal) cost of production and the lost contribution from discontinuing other products for internal supply to take place e.g. the variable cost and contribution lost being the opportunity cost.


Related Discussions:- What is minimum pricing

Investigate the reasons for the failure of strategies, Question: John T...

Question: John Taylor is the Strategic Policy Director of ACCESS International, a large marketing company specialising in buying a variety of manufactured products from the USA

Discuss the pertinence and relevance of the ansoff matrix, Question 1: ...

Question 1: (i) Why should stategic issues involve all stakeholders for a product or/and service? (ii) What are the objectives of strategic formulation and implementation

What are the benefits of cause and effect diagram, Question 1: a. List ...

Question 1: a. List out Dr. Edward Deming's contribution to Quality. b. Show the eight dimensions of Quality. Dr. Edward Deming's contribution to Quality. Eight dimen

Strategic managerial communications, The objective of the term project is t...

The objective of the term project is to demonstrate your understanding and ability to apply the body of knowledge covered in this course. The goal will be on identifying communicat

Describe packaging or labelling features, 1. Describe the brand you will es...

1. Describe the brand you will establish across as many dimensions as you think are relevant 2. What will your brand association be?  i.e.  what is the one thing, above al

Show the merits of using return on investment, Q. Show the Merits of using ...

Q. Show the Merits of using return on investment? Merits of using return on investment (ROI) -  Relative (percentage) measure so performance can be compared 'relatively' f

Comparison of conventional and jit wisdom, Comparison of Conventional and J...

Comparison of Conventional and JIT Wisdom  JIT philosophy Ideal lot size is 1 Balanced production is best Inventory is wasteful Eliminate waste Handle only so

Material facts - sample case briefing, Material Facts: The defendant'...

Material Facts: The defendant's son held an "open invitation" party at  his  parent's home.  Guests, to include minors, were  encouraged  to  "bring their own  bottle." The p

Ideal mission statement of a business organisation, Question: a) (i) H...

Question: a) (i) How many components are there in an ideal mission statement of a business organisation? (ii) Name these components? b) Using the above named component

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd