What is minimum pricing, Strategic Management

Assignment Help:

Q. What is Minimum pricing?

The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not.   

If spare capacity exists the relevant cost and therefore minimum price to a seller would be the variable (marginal) cost of production e.g. extra cost of making and selling one more unit.  Variable (marginal) cost would be the only cost considered by a seller because fixed overhead is normally unavoidable and would not change if supply did or did not take place. The variable (marginal) cost represents the absolute bare minimum transfer price to a seller, in circumstances of spare capacity, at this price, the seller would be indifferent but not out of pocket.  Marginal costing may also be appropriate when no intermediate market exists for the seller e.g.  Seller can only sell to an internal customer and no external customers are available.

If full capacity exists, the seller would have to turn away external customers and business will be lost if further internal supply were to take place.   Because of this dilemma the seller would normally want a minimum price at least equal to the external market price it would normally charge when selling to external customers, this is assuming there is no difference in the cost of supplying internal or external customers e.g. differences in packaging, delivery or marketing costs, in which case the price would normally be adjusted. 

The minimum transfer price for a seller at full capacity is generally the external market price, if for some reason the seller maybe discontinuing other products to supply internally, then the minimum price would be the variable (marginal) cost of production and the lost contribution from discontinuing other products for internal supply to take place e.g. the variable cost and contribution lost being the opportunity cost.


Related Discussions:- What is minimum pricing

Explain about dividend yield, Q. Explain about Dividend yield ? Dividen...

Q. Explain about Dividend yield ? Dividend yield     = (Dividend per share/Market share price) x 100% The dividend yield is the cash return on the share (not the whole retur

Explain how material requirements planning improve operation, Explain how M...

Explain how Material Requirements Planning (MRP) might improve operations. Reduced stock holding MRP can simplify inventory control and levels of stock holding may be de

Three ways of sustaining competitive , Three ways of sustaining competitive...

Three ways of sustaining competitive benefit are? Ans) differentiation, Price-based strategies and lock-in

Define managerial process of crafting & executing strategy, Define Manageri...

Define Managerial Process of Crafting & Executing Strategy the managerial ins & outs of crafting & executing company strategies. Special thought is given to management's direc

Arguments for the controllability principle, Q. Arguments for the controlla...

Q. Arguments for the controllability principle?  - It would be considered fairer by a manager if they were not assessed on costs which are not within their own control. This is

Prepare a strategic marketing plan, Task: Based on findings of Assignments...

Task: Based on findings of Assignments 1 and 2 (including feedback on your assignments from your lecturer), you are required to develop a Strategic Marketing Plan for your selecte

#title.Hospitality Management, Recommendation for future strategies, Strate...

Recommendation for future strategies, Strategic Management. Conclusion

Show the merits of using return on investment, Q. Show the Merits of using ...

Q. Show the Merits of using return on investment? Merits of using return on investment (ROI) -  Relative (percentage) measure so performance can be compared 'relatively' f

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd