What is minimum pricing, Strategic Management

Assignment Help:

Q. What is Minimum pricing?

The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not.   

If spare capacity exists the relevant cost and therefore minimum price to a seller would be the variable (marginal) cost of production e.g. extra cost of making and selling one more unit.  Variable (marginal) cost would be the only cost considered by a seller because fixed overhead is normally unavoidable and would not change if supply did or did not take place. The variable (marginal) cost represents the absolute bare minimum transfer price to a seller, in circumstances of spare capacity, at this price, the seller would be indifferent but not out of pocket.  Marginal costing may also be appropriate when no intermediate market exists for the seller e.g.  Seller can only sell to an internal customer and no external customers are available.

If full capacity exists, the seller would have to turn away external customers and business will be lost if further internal supply were to take place.   Because of this dilemma the seller would normally want a minimum price at least equal to the external market price it would normally charge when selling to external customers, this is assuming there is no difference in the cost of supplying internal or external customers e.g. differences in packaging, delivery or marketing costs, in which case the price would normally be adjusted. 

The minimum transfer price for a seller at full capacity is generally the external market price, if for some reason the seller maybe discontinuing other products to supply internally, then the minimum price would be the variable (marginal) cost of production and the lost contribution from discontinuing other products for internal supply to take place e.g. the variable cost and contribution lost being the opportunity cost.


Related Discussions:- What is minimum pricing

#title.Hospitality Management, Recommendation for future strategies, Strate...

Recommendation for future strategies, Strategic Management. Conclusion

Free cash-flow valuations, Q. Free cash-flow valuations? Earnings creat...

Q. Free cash-flow valuations? Earnings create dividends for shareholders. In theory the value of a company is the value of the company's future earnings, discounted at a rate,

Competitive strengths, a) Use appropriate tools to examine the  affects of ...

a) Use appropriate tools to examine the  affects of present business plans. b) Review the position of an organization in its present market. c) Measure the competitive strengths

Strength in swot analysis , Strength: Arpanaa is the only vegetarian re...

Strength: Arpanaa is the only vegetarian restaurant that offers good ambience and holistic experience for the people who visit the city. There is a free trip to the temples in

Explain functional strategy, Explain Functional strategy Functional st...

Explain Functional strategy Functional strategy for J plc will be concerned with how the constituent parts of the organisation can effectively deliver the corporate and busin

Movie Exhibition Industry, Review trends in the general environment that af...

Review trends in the general environment that affect the movie exhibition business, and establish whether their effects are helpful or harmful to theater owners.

Compensation, compensation strategy template

compensation strategy template

Stock control and depreciation, Write policy guidelines for Heads of Depart...

Write policy guidelines for Heads of Departments on: Cash Flow and Capital Investment Stock Control and Depreciation.

Break-even point in dollar, You are considering shortly opening a copier se...

You are considering shortly opening a copier serving center near a university.  Your estimate of fixed cost is at $15,000 a year and the variable cost for every copy made is $0.01.

Management and Strategy, #quesWhat features of Johnson & Johnson''s "Our Cr...

#quesWhat features of Johnson & Johnson''s "Our Credo" made it so effective in guiding J&J''s response to the Tylenol tampering crisis? Where was J&J''s "Our Credo" in the run-up t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd