What is minimum pricing, Strategic Management

Assignment Help:

Q. What is Minimum pricing?

The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not.   

If spare capacity exists the relevant cost and therefore minimum price to a seller would be the variable (marginal) cost of production e.g. extra cost of making and selling one more unit.  Variable (marginal) cost would be the only cost considered by a seller because fixed overhead is normally unavoidable and would not change if supply did or did not take place. The variable (marginal) cost represents the absolute bare minimum transfer price to a seller, in circumstances of spare capacity, at this price, the seller would be indifferent but not out of pocket.  Marginal costing may also be appropriate when no intermediate market exists for the seller e.g.  Seller can only sell to an internal customer and no external customers are available.

If full capacity exists, the seller would have to turn away external customers and business will be lost if further internal supply were to take place.   Because of this dilemma the seller would normally want a minimum price at least equal to the external market price it would normally charge when selling to external customers, this is assuming there is no difference in the cost of supplying internal or external customers e.g. differences in packaging, delivery or marketing costs, in which case the price would normally be adjusted. 

The minimum transfer price for a seller at full capacity is generally the external market price, if for some reason the seller maybe discontinuing other products to supply internally, then the minimum price would be the variable (marginal) cost of production and the lost contribution from discontinuing other products for internal supply to take place e.g. the variable cost and contribution lost being the opportunity cost.


Related Discussions:- What is minimum pricing

Explain the factors that cause unsuccessful implementation, Question: S...

Question: Strategy implementation can be said to consist of securing resources, organizing these resources and directing the use of these resources within and outside the organ

Calculate the price earnings ratio, Q. Calculate the Price earnings ratio? ...

Q. Calculate the Price earnings ratio? Price earnings (PE) ratio PE   = (Market share price/EPS)                     (no. of times) The PE ratio is most widely quoted inv

Limitations of time study, 1. Unions quite frequently oppose the time ...

1. Unions quite frequently oppose the time study because the accuracy of time study is overly dependent upon the skill and judgment of the time study man. The time

Describe the concept of virtual organisation, Question: (a) Describe th...

Question: (a) Describe the concept of virtual organisation. (b) ‘It is critical for an organisation to attain congruence between its strategy and organisational structure

How might a company sustain and win a price war, ? A) By including a lower ...

? A) By including a lower cost structure ? B) By cross-subsidizing one business from another ? C) By including "deeper pockets" to fund short to medium term losses

EFE Matrix, Prepare an EFE Matrix for our university Islamic international ...

Prepare an EFE Matrix for our university Islamic international Islamabad by identifying and evaluating external opportunities and threats facing higher education in your state ,the

Describes a business model , Product flows,  information flows, service flo...

Product flows,  information flows, service flows participants' roles

Define market value added, Q. Define Market value added? MVA is an exte...

Q. Define Market value added? MVA is an external measure of shareholder wealth, the market value added from one period to another. It is measured by the taking the rise in the

Show the advantages of reward systems, Q. Show the Advantages of reward sys...

Q. Show the Advantages of reward systems? ¸  Motivation can be heightened e.g. performance enhanced if paid by results. ¸ can inspire creativity e.g. bonuses paid for staff

Problems of pursuing only profit objectives, Q. Problems of pursuing only p...

Q. Problems of pursuing only profit objectives? - Conflict with other stakeholder goals for example customers will want a better service and not want to pay anymore, a better s

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd