What is minimum pricing, Strategic Management

Assignment Help:

Q. What is Minimum pricing?

The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not.   

If spare capacity exists the relevant cost and therefore minimum price to a seller would be the variable (marginal) cost of production e.g. extra cost of making and selling one more unit.  Variable (marginal) cost would be the only cost considered by a seller because fixed overhead is normally unavoidable and would not change if supply did or did not take place. The variable (marginal) cost represents the absolute bare minimum transfer price to a seller, in circumstances of spare capacity, at this price, the seller would be indifferent but not out of pocket.  Marginal costing may also be appropriate when no intermediate market exists for the seller e.g.  Seller can only sell to an internal customer and no external customers are available.

If full capacity exists, the seller would have to turn away external customers and business will be lost if further internal supply were to take place.   Because of this dilemma the seller would normally want a minimum price at least equal to the external market price it would normally charge when selling to external customers, this is assuming there is no difference in the cost of supplying internal or external customers e.g. differences in packaging, delivery or marketing costs, in which case the price would normally be adjusted. 

The minimum transfer price for a seller at full capacity is generally the external market price, if for some reason the seller maybe discontinuing other products to supply internally, then the minimum price would be the variable (marginal) cost of production and the lost contribution from discontinuing other products for internal supply to take place e.g. the variable cost and contribution lost being the opportunity cost.


Related Discussions:- What is minimum pricing

Evaluating published research, Choose an academic article and produce an ac...

Choose an academic article and produce an academic review in which you analyse, criticise, and reflect on the paper, of no more than 1200 words. The summary should include some def

Genentech after the acquisition by Roche, apply a five forces analysis how ...

apply a five forces analysis how would you describe Genentech competitive position

Analyze and diagnose a current and significant organization, Option A. ...

Option A. Identify, analyze, and diagnose a current and significant organization problem or objective that directly involves any one or more of the following organizational be

Concept of clan - cultural control, Q. Concept of clan - cultural control? ...

Q. Concept of clan - cultural control? Clan control requires a common understanding of norms and standards amongst an organisations diverse membership e.g. staff and team membe

Tangy spices ltd, what strategic alternatives followed by Tangy spices ltd?...

what strategic alternatives followed by Tangy spices ltd?

What do you mean by dividend cover, Q. What do you mean by Dividend cover? ...

Q. What do you mean by Dividend cover? Dividend cover  Dividend cover   =   Profit available to ordinary shareholders (PAT) / Annual dividend (no. of times) Or = EPS/Divi

verify the manufacturer''s claim, A supplier of components to an electroni...

A supplier of components to an electronic industry makes a sophisticated product which sometimes fails immediately it is used. He controls his manufacturing process so that the pro

Strategy and employee performance, Select an existing business that aligns ...

Select an existing business that aligns their business strategy with employee performance. You may also use your own company. Consider the effect this alignment has had on sustaini

Movie Exhibition Industry, Review trends in the general environment that af...

Review trends in the general environment that affect the movie exhibition business, and establish whether their effects are helpful or harmful to theater owners.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd