What is minimum pricing, Strategic Management

Assignment Help:

Q. What is Minimum pricing?

The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not.   

If spare capacity exists the relevant cost and therefore minimum price to a seller would be the variable (marginal) cost of production e.g. extra cost of making and selling one more unit.  Variable (marginal) cost would be the only cost considered by a seller because fixed overhead is normally unavoidable and would not change if supply did or did not take place. The variable (marginal) cost represents the absolute bare minimum transfer price to a seller, in circumstances of spare capacity, at this price, the seller would be indifferent but not out of pocket.  Marginal costing may also be appropriate when no intermediate market exists for the seller e.g.  Seller can only sell to an internal customer and no external customers are available.

If full capacity exists, the seller would have to turn away external customers and business will be lost if further internal supply were to take place.   Because of this dilemma the seller would normally want a minimum price at least equal to the external market price it would normally charge when selling to external customers, this is assuming there is no difference in the cost of supplying internal or external customers e.g. differences in packaging, delivery or marketing costs, in which case the price would normally be adjusted. 

The minimum transfer price for a seller at full capacity is generally the external market price, if for some reason the seller maybe discontinuing other products to supply internally, then the minimum price would be the variable (marginal) cost of production and the lost contribution from discontinuing other products for internal supply to take place e.g. the variable cost and contribution lost being the opportunity cost.


Related Discussions:- What is minimum pricing

Evolution and revolution in Hi-Fi sector, 1. Identify and discuss strategic...

1. Identify and discuss strategic capabilities (resources and competences) of the chosen company using appropriate strategy tools and identify strengths and weaknesses for the firm

Opportunities in swot analysis , Opportunities: The hotel has now 20 spaci...

Opportunities: The hotel has now 20 spacious rooms that can offer excellent comfort and luxury to the upper middle class people who visit the place. The rooms are completely booke

Economic crisis in new member states, Among NMS, we can find various scenes...

Among NMS, we can find various scenes of the economic crisis, ranging from countries with extremely serious crisis to countries with rather milder crisis. These countries can be cl

Problems of pursuing only profit objectives, Q. Problems of pursuing only p...

Q. Problems of pursuing only profit objectives? - Conflict with other stakeholder goals for example customers will want a better service and not want to pay anymore, a better s

Mission statements for an organization, a) Examine core organizational valu...

a) Examine core organizational values (ethical, cultural, environmental, social and business) with the present business objectives of an organization. b) Make appropriate vision a

Environmental scan, Environmental scan: Arpanaa is located along the giriv...

Environmental scan: Arpanaa is located along the girivalam path of the holy city which is a favourable destination for many people who wish to stay .There are around three competi

Identify and critically analyse fundamental issues r, identify and critical...

identify and critically analyse fundamental issues related to strategic management. Undertake a study that shows clear evidence of synthesis and evaluation

Leadership resources, Imagine you have been asked to contribute to planning...

Imagine you have been asked to contribute to planning a session on leadership,collaboration and teamwork in a cultural diverse workplace for your organization. The leaders of this

Plot the contract curve, Problem: Two people are sharing an apartment in Ne...

Problem: Two people are sharing an apartment in New York City, including all the food in the fridge. Currently, the fridge is ?lled with 30 sodas and 30 burgers. Assume person 1's

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd