What is minimum pricing, Strategic Management

Assignment Help:

Q. What is Minimum pricing?

The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not.   

If spare capacity exists the relevant cost and therefore minimum price to a seller would be the variable (marginal) cost of production e.g. extra cost of making and selling one more unit.  Variable (marginal) cost would be the only cost considered by a seller because fixed overhead is normally unavoidable and would not change if supply did or did not take place. The variable (marginal) cost represents the absolute bare minimum transfer price to a seller, in circumstances of spare capacity, at this price, the seller would be indifferent but not out of pocket.  Marginal costing may also be appropriate when no intermediate market exists for the seller e.g.  Seller can only sell to an internal customer and no external customers are available.

If full capacity exists, the seller would have to turn away external customers and business will be lost if further internal supply were to take place.   Because of this dilemma the seller would normally want a minimum price at least equal to the external market price it would normally charge when selling to external customers, this is assuming there is no difference in the cost of supplying internal or external customers e.g. differences in packaging, delivery or marketing costs, in which case the price would normally be adjusted. 

The minimum transfer price for a seller at full capacity is generally the external market price, if for some reason the seller maybe discontinuing other products to supply internally, then the minimum price would be the variable (marginal) cost of production and the lost contribution from discontinuing other products for internal supply to take place e.g. the variable cost and contribution lost being the opportunity cost.


Related Discussions:- What is minimum pricing

Prepare a strategic marketing plan, Task: Based on findings of Assignments...

Task: Based on findings of Assignments 1 and 2 (including feedback on your assignments from your lecturer), you are required to develop a Strategic Marketing Plan for your selecte

Strategic management process, Have you ever been involved in an effort to i...

Have you ever been involved in an effort to introduce a new product, service or technology in an organization? If so, share your experiences with the class. Provide the class wi

EFE Matrix, Prepare an EFE Matrix for our university Islamic international ...

Prepare an EFE Matrix for our university Islamic international Islamabad by identifying and evaluating external opportunities and threats facing higher education in your state ,the

Explain two-part tariff system, Q. Explain Two-part tariff system? With...

Q. Explain Two-part tariff system? With a two-part tariff system the buyer is charged: A transfer price equal to the seller's variable (marginal) cost for each unit sold

#title ..core competencies , a. Core competencies are the collective ____...

a. Core competencies are the collective __________ in the organization

Divisional structures – product organisation, Q. Divisional structures – pr...

Q. Divisional structures – product organisation? The functional structure is normally adopted by an entrepreneurial structure e.g. small business, because the organisation grow

Technical infrastructure , 1 -  Develop a plan for an e-strategy that  make...

1 -  Develop a plan for an e-strategy that  make sure  an organisation retains its competitive  benefit in a global market. 2 - Specify the technical infrastructure needed in an

Examples of staff control in the workplace, Employee behavioural controls  ...

Employee behavioural controls  'Influencing the process of how staff work and behave'. Reward e.g. based on attitude or behaviour Dress code e.g. to ensure staff u

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd