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Message Control
Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be capable of being understood in order that receiver can act appropriately. Message control is complicated by interference or negative 'noise' which can corrupt and distort messages. For instance, an airline's advertising may be discredited by a major news story about safety checks or even an accident.
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Considering the concept of product life cycle, where would you put video games in their life cycle?
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