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Message Control
Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be capable of being understood in order that receiver can act appropriately. Message control is complicated by interference or negative 'noise' which can corrupt and distort messages. For instance, an airline's advertising may be discredited by a major news story about safety checks or even an accident.
What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
how we can compare our product with other company''s product in BCG matrix
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