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Question 1:
(a) What is meant by the term knowledge culture and what are the factors that influence it?
(b) Discuss the view that the knowledge culture in all organisations are likely to be similar.
(c) What are the characteristics of the knowledge worker and how do they differ from the traditional workers.
Question 2:
(a) What is a learning organisation and what are the major characteristics of a learning organisation? Explain your answer in the light of the ‘Fifth Discipline' of Peter Senge.
(b) The successful implementation of a knowledge management strategy depends largely on the type of human resource development strategies adopted by the organisations. Discuss.
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
write a note on Importance & scope of marketing?
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State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
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