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QUESTION
(a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Suggest, which is the BEST approach?
(b) What is meant by marketing research? What are the main sources of data which should be included in a research brief?
(c) Discuss five reasons why a firm might wish to pursue a policy of green marketing
(d) Which distribution strategy would you use for each of the following products and why
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
what is advertising according to an experts
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
describe different stages of channel design process
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
Marketing Template Assignment Position strategy The main aim of our marketing group is to design a lunch box menu for Starbucks. Currently, the competitors of Starbucks ha
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
slotution required for this casestudy
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
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