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What is marketing transaction?
A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the seller onto selling the product and also making a profit as well as the buyer onto purchase and succeeding consumption of the product.
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you
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