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What is marketing audit in MIVE?
Marketing audit:
The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to periodically ensure that the marketing plan emphasizes the countries strengths within ways which are compatible along with shifting market sentiments, fashions, preferences, current events, priorities and needs of relevant market players. It helps to classify marketing opportunities and new or potential markets.
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
what is mis
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Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
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what are the approaches used by FMCG companies in test marketing?
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comprehensive discussion about promotion and adverising
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
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