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What is market segmentation?
Market Segmentation:
Market segmentation is the process of dividing a total market into group of consumers who have relatively similar product needs.
Question 1: a) Distinguish clearly between the aims and the specific objectives of a food and beverage operation. Critically assess some of the specific "qualitative" and "qua
Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
promotion techinques
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
what are famous examples of down-market stretching done by large companies?
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