What is market segmentation, Marketing Management

Assignment Help:

What is market segmentation?

Market Segmentation:

Market segmentation is the process of dividing a total market into group of consumers who have relatively similar product needs.


Related Discussions:- What is market segmentation

Define the steps involved in media planning, Q. Define the Steps Involved i...

Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan

Why ''supply'' has been more significant than ''purchasing'', Explain why '...

Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation.  Purchasing Purchasing deals with the day-to-day buying of goods.

Brand building process, Brand building process: Having understood the...

Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t

Effect of discounting prices, Effect of Discounting Prices Another sign...

Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di

Wordings of s.j. skinner for organizational buying behaviour, What are the ...

What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions  and  decis

Illustrate the the advertising effects on business cycle, Q. Illustrate the...

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

What is the holistic marketing concept, What is the holistic marketing conc...

What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic

What are personal factors to find consumer behaviour, What are the personal...

What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd