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What is market segmentation?
Market Segmentation:
Market segmentation is the process of dividing a total market into group of consumers who have relatively similar product needs.
Explain the various approaches that are followed by FNCG companies in test marketing
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
Draw the typical profile(s) of Shoppers’ Stop customer segmen
How should shopper''s stop develop its demand forecasts?
The Nosmell Nutrient Compnay has placed an order for the coming month for 500 tons of nitrate, 800 tons of phosphate, and 1,200 tons of potash. The company blends these ingredients
identify and briefly four trends in the macro environment
A. Identify the irritants, disappointments and annoyances of the elderly when it comes to health care when they needed them.
Should video game companies continue to alter their products to include other functions, such as e-mail?
assignment on strategy pricing
income inreased by 10% later decreased by 10%. total change in % in income
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