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What is market segmentation?
Market Segmentation:
Market segmentation is the process of dividing a total market into group of consumers who have relatively similar product needs.
Choosing & Implementing Positioning Strategies
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
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How is building a brand in a business-to-business context different from doing so in the consumer market?
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