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What is market segmentation?
Market Segmentation:
Market segmentation is the process of dividing a total market into group of consumers who have relatively similar product needs.
Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to
What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
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Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe
Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
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Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
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