What is market segmentation, Marketing Management

Assignment Help:

Question:

(a) What is market segmentation?

(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?

(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.


Related Discussions:- What is market segmentation

Advantage of the direct marketing, Advantage of the direct marketing: ...

Advantage of the direct marketing: 1.       Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful

E COMMERCE, APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

Analyze the ethical considerations, Question1 Suppose you are the brand...

Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your

Explain management the different types of exchange rate risk, QUESTION ...

QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an

Influence of environment in marketing, Influence of environment: 1.   ...

Influence of environment: 1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the

SALES MANAGEMENT, Discuss the basic steps involved in management of the org...

Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives

Iibm instititute of business management, 1.Considering the concept of produ...

1.Considering the concept of product life cycle, where would you put video games in their life cycle?

Video game, Should video game companies continue to alter their products to...

Should video game companies continue to alter their products to include other functions, such as Email ?

What is marketing, What is marketing? a. B uilding customer value a...

What is marketing? a. B uilding customer value and satisfaction are at the very heart of current marketing thinking and practice. b. A very easy definition of marketing

Packaging and labeling, Q.        Give main decision areas in packaging? ...

Q.        Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd