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Question:
(a) What is market segmentation?
(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?
(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
what are famous examples of down-market stretching done by large companies?
henry assael model of buying decision behaviour along with the diagram
LEADERSHIP STYLES OF BILL GATES AND STEVE JOBS
Do some industry research as to educational lead generating. Determine a target market for this type of biz Find unrelated sites that have much of the targeted demographic as
10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
3x(squared)=21
Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H
3.2 Explain how distribution of Canon is arranged to provide customer convenience
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