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Question:
(a) What is market segmentation?
(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?
(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.
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How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
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Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
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three uses of product line stretching
How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c
development and marketing core concepts
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