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Question:
(a) What is market segmentation?
(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?
(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
Definition: If C be the circle of curvature at any point P on a curve, then a chord of C through P in a given direction is called the chord of curvature in that direction. The Len
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Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
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