What is market segmentation, Marketing Management

Assignment Help:

Question:

(a) What is market segmentation?

(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?

(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.


Related Discussions:- What is market segmentation

Role of the salesman, Role of the salesman: 1.       Diagnostic: th...

Role of the salesman: 1.       Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his

Last barrier to exchange in channels distribution, What is the working of f...

What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc

How are public relation support company, How are public relation Support Co...

How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical

Explain how brand meaning and brand value are created, Question 1: (a) ...

Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they

State the balance of the communications mix, The balance of the communicati...

The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont

How is evaluation and selection important in decision making, How is evalua...

How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select

TEST MARKETING, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd