What is market segmentation, Marketing Management

Assignment Help:

Question:

(a) What is market segmentation?

(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?

(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.


Related Discussions:- What is market segmentation

Describe the functions of channel of distributions, Describe the functions ...

Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu

Personal Selling, when it comes to selling, personal selling is vital. most...

when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before

State the term- public relations, State the term- Public Relations Pub...

State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and

Show the advertising objectives, Q. Show the Advertising Objectives? A...

Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific

Support media used in advertisement, Q. Support Media used in advertisement...

Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has

Explain the term- advertising, Advertising Advertising is a non-person...

Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess

Advertising effects on production cost, Q. Advertising effects on Productio...

Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of

SOLVED paper MBA, How should shoppers Stop develop its demand forecasts?

How should shoppers Stop develop its demand forecasts?

How is modified rebury purchase affected in buying decision, How is modifie...

How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r

What are the factors to determine the consumer behaviour, What are the fact...

What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd