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Question:
(a) What is market segmentation?
(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?
(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
How to start and finish
What do you mean by product mix .
Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
what are significant factors that have led to the success of shoppers'''' sto
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.
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