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Question:
(a) What is market segmentation?
(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?
(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.
What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin
considering the concept of product life cycle, where would you put video games in their life cycle
elaborate market positioning errors broadly
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
code
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
what are ten important things needed for marketing to take place?
what is being marketed and also give a example
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
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