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Question:
(a) What is market segmentation?
(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?
(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.
Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing
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Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
Market growth is the measured potential for a product type to attract more consumers spending.
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
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