What is market segmentation, Marketing Management

Assignment Help:

Question:

(a) What is market segmentation?

(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?

(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.


Related Discussions:- What is market segmentation

Societal marketing concept, The Societal Marketing Concept The societa...

The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de

Need answers, Quantitative Techniques Q4. Find elasticity of demand of the...

Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (

7ps, i have to write on people for my real estate company.

i have to write on people for my real estate company.

What are the various stages of new product development, What are the variou...

What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i

Explain about the advertisement and economy in marketing, Explain about the...

Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi

Marketing, what ford needs to do to make sure it is sensitive to changes in...

what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country

Developing the marketing mix factors, Question 1: After the market segm...

Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss

Technical options in the service marketing, Question 1: Show the techni...

Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples

Discuss the importance of customer care, Question: "Customer service i...

Question: "Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good custome

Show the legal regulations on advertising, Q. Show the Legal Regulations on...

Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd