What is market segmentation, Marketing Management

Assignment Help:

Question:

(a) What is market segmentation?

(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?

(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.


Related Discussions:- What is market segmentation

Describe the importance of media mix decision, Problem 1 What are the f...

Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr

Dbms, need requirements about supermarket dbms management system

need requirements about supermarket dbms management system

Scope of advertisement, Scope of Advertisement 1) Increase in Ad funct...

Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti

Line streching, what are the types of line streching? give its examples

what are the types of line streching? give its examples

Buying motives, Buying motives: motive is thus urge that moves or promote ...

Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result

Explain the impact of technology on globalisation, Question 1: a) Expl...

Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What

Explain about the advertisement and economy in marketing, Explain about the...

Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi

Elaborate the term brand in brief, Elaborate the term Brand in brief. ...

Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd