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Question:
(a) What is market segmentation?
(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?
(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.
considering the concept of product life cycle, where would you put video games in their life cycle?
Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych
what are advantages and disadvantages of five maketing philosophies
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
my sir is ask for project in clss 11th for final exam assingement project
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
#ques1. “Consumer mind is a Black Box” –Discusstion..
Should video game companies continue to alter their products to include other functions, such as e-mail?
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