What is licensing in foreign marketing, Marketing Management

Assignment Help:

What is licensing in foreign marketing?

Licensing:

Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company in the other country to use the manufacturing, trademark, processing, know-how or several other skill provided through the licensor”.

It is rather similar to the “franchise” process. Coca Cola is an excellent illustration of licensing. Into Zimbabwe, United Bottlers have the licence to build Coke.


Related Discussions:- What is licensing in foreign marketing

Forecasting method, Q :   Regress widget sales on time and add the (a) line...

Q :   Regress widget sales on time and add the (a) line, (b) linear equation and (c) R 2 (variance explained) to the graph you created in Q3.  Please explain the meaning of each.

Illustrates the term pricing strategies, Illustrates the term Pricing Strat...

Illustrates the term Pricing Strategies? Pricing Strategies: As developing pricing strategies for the global market, one should consider the external and internal environ

Selection of an ads agency by quality and calibre of staff, Q. Selection of...

Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.

Approaches to environmental scanning, Approaches to environmental scanning:...

Approaches to environmental scanning: 1.       Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa

Briefly explain trend, briefly expain trend describe the impact of the tren...

briefly expain trend describe the impact of the trend on the idustry

Give the example of marketing communications, Give the example of marketing...

Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe

Marketing mix., number of channel levels of panasonic

number of channel levels of panasonic

Primary grouping of direct marketing, Primary grouping of direct marketing ...

Primary grouping of direct marketing 4Cs framework  signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac

Matlab, 6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a reg...

6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd