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What is lead evaluation in personal selling process?
Lead evaluation:
All the processes used for lead generation may not be authentic. Marketer must concentrate on whether the lead produced has essential willingness, authority and purchasing power to buy.
Define marketing mix
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
However, the survivability requirement (C7) may not be met even though all the traffic demands are satisfied. A mesh router that does not meet (C7) has to perform the augmentation
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
List out the secondary sources of information while pursuing market research.
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What is test marketing and various approaches followed by FMCG companies
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what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
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