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What is internal marketing?
Internal Marketing:
Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing principles, particularly senior management. Although internal marketing is the task of hiring, motivating and training capable employees want to serve customers well.
Smart marketers know that marketing activities into the company is as significant as, or even more therefore than, marketing activities directed external the company.
scope of marketing management
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explain above
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Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM
how do the vals influence marketing
What factors affect or govern the length of a product life cycle
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