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What is Idea Generation Strategy Development?
Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product mixes efficiently usually develop systematic. Approaches for creating new product ideas at the heart of innovation is a determined focused efforts to know new manners to serve a market, unexpected occurrence new requirements, industry and market modifies and demographic changes all may point out new opportunities.
New product ideas can come from several sources. They may arise from internal sources for example: marketing engineers, personals, managers or other organizational personals. New product concepts may also arise from sources outside the firm for example: customers, advertising, competitors, agencies, private research and management consultant organization.
What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
Give examples of product line strategies.
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
Question 1: What are the purposes of a Food & Beverage control system for a first class medium-size hotel running 3 (three) Food & Beverage outlets including room service?
CREATING STRATEGIC ADVANTAGE
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
product marketing v/s service marketing
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