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What is Growth Stage in marketing strategies?
Growth Stage:
a. Improve product quality, add new product features and enhance styling.
b. Adding new model and flanker products (as i.e., products of sizes and flavour to defend main product).
c. Go in new market segment
d. Product awareness adverting moves to product preference advertising.
e. Lower price to attract subsequent layer of price sensitive buyers.
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
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Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
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Explain Henry Assael Model of buying decision behaviour along with the diagramn..
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
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