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What is Geographical Segmentation?
Geographical Segmentation:
In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhoods or cities. Marketers can choose to separately into one or a few geographic areas or into all areas but pay attention to local varieties within geographic requirements separately. Several companies even subdivided main cities within smaller geographic areas.
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the
Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
what is market offers
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Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
What are the advantages of product development
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