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What is Geographical Segmentation?
Geographical Segmentation:
In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhoods or cities. Marketers can choose to separately into one or a few geographic areas or into all areas but pay attention to local varieties within geographic requirements separately. Several companies even subdivided main cities within smaller geographic areas.
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
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ASSIGNMENT
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
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