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What is Geographical Segmentation?
Geographical Segmentation:
In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhoods or cities. Marketers can choose to separately into one or a few geographic areas or into all areas but pay attention to local varieties within geographic requirements separately. Several companies even subdivided main cities within smaller geographic areas.
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
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Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
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