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What is Geographical Segmentation?
Geographical Segmentation:
In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhoods or cities. Marketers can choose to separately into one or a few geographic areas or into all areas but pay attention to local varieties within geographic requirements separately. Several companies even subdivided main cities within smaller geographic areas.
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
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