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What is effect of decreasing in cost of selling in retaining customers of a firm?
Decrease in Cost of Selling:
A loyal set of customers maintains the selling cost down and is probable to be more profitable into the future. Also a retained customer is less sensitive to price changes and is not simply driven away by ads or competitor’s products.
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
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