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What is effect of decreasing in cost of selling in retaining customers of a firm?
Decrease in Cost of Selling:
A loyal set of customers maintains the selling cost down and is probable to be more profitable into the future. Also a retained customer is less sensitive to price changes and is not simply driven away by ads or competitor’s products.
the implementation of the marketing mix
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
what is marketing management?
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Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag
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