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What is effect of decreasing in cost of selling in retaining customers of a firm?
Decrease in Cost of Selling:
A loyal set of customers maintains the selling cost down and is probable to be more profitable into the future. Also a retained customer is less sensitive to price changes and is not simply driven away by ads or competitor’s products.
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Marketing mix of Dettol Handwash
Courts opened its first retail outlet in Mauritius in 1985, on the outskirts of Port Louis. It subsequently opened outlets in all the towns and big villages. However inspite of its
defition of place
what are the identifying the major channel alternatives ?
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
value pricing products
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
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