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Nature-based outdoor recreation attractions are often marketed as ecotourism activities. However, it is argued that to date, these marketing efforts have been towards advancing the economic objectives generated by the activities rather than conservation. To which extent do you agree that outdoor recreation activities are truly ecotourism activities? Provide examples to support your answer.
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Question: e-HRM is a way of implementing HR strategies, policies and practices with the full use of web-technology channels. (a) Describe the different ways in which e-HR a
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho
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Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
how is rapid globalisation a challenge in the 21st century.
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
How marketing efforts can be controlled and evaluated? Marketing Efforts with Implementation, Control and Evaluation: Marketing is not a controlled process within an insu
Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market
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