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What is economic utility of marketing?
Economic Utility of Marketing:
The extent to that, a product satisfied customer requirements and wants is called utility. The amount of satisfaction a customer derives through consuming the product. In market marketers can give four types of utility to their target customers as, Time Utility, Form Utility, Possession Utility and Place Utility.
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Illustrate why marketing research is important to a firm specially in a competitive market situation
Question 1: (a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a des
considering the concept of product life cycle, where would you put video games in their life cycle?
Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
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