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What is economic utility of marketing?
Economic Utility of Marketing:
The extent to that, a product satisfied customer requirements and wants is called utility. The amount of satisfaction a customer derives through consuming the product. In market marketers can give four types of utility to their target customers as, Time Utility, Form Utility, Possession Utility and Place Utility.
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
Consumer mind is a Black Box
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
Solving Customer Problems in Ways They Never Imagined
Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
how to build up a motivation to make our work success?
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