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What is economic utility of marketing?
Economic Utility of Marketing:
The extent to that, a product satisfied customer requirements and wants is called utility. The amount of satisfaction a customer derives through consuming the product. In market marketers can give four types of utility to their target customers as, Time Utility, Form Utility, Possession Utility and Place Utility.
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
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.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
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Screen the communication objective of your campaign
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What are the components of value delivery? Use practical examples to illustrate your knowledge.
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Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
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