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What is Customer Research in scope of Marketing Research?
Customer Research:
Research type of this category includes investigation within the customer buying behaviour about economical, cultural, psychological, personal and social influences.
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
under positioning
remidies or green marketing
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun
what is creative selling and what are its advantages?
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
exchange oriented stage
evaluate promotional strategies used by retailers
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