What is customer relationship management system, Business Management

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When it comes to very complex investment decisions, Bannister and Remenyi (2000) argue that management teams often rely on methods which do not fall with in the traditional boundaries of so-called 'rational decision making'.

Discuss this statement by making reference to the decision making process they propose.

Peppard et al. (2007) state that IT benefits management is the "process of

organizing and managing so that the potential benefits from using IT are actually realized". Discuss the steps that are required to produce a benefit realisation plan for a bank looking to deepen relationships with its customers through investment in a customer relationship management (CRM) system.


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