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What is cross selling possibilities by retaining customers of a firm?
Cross Selling Possibilities:
A normal customer can be a potential customer for the firm’s other products within the near future. For illustration, a customer along with a saving account along with ICICI Bank can be a potential customer for many services like loan products and credit cards etc.
various approches of test marketing in FMCG
#what is personal selling,direct marketing,exhibitions?
Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
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Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
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Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
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