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Question 1:
(a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, describe the most suitable promotional message, giving examples of such messages.
- Highly dogmatic consumers - Inner-directed consumers - Consumers who are visualizers versus consumers who are verbalizers
Question 2:
(a) What is cross-cultural consumer analysis and what is its importance to marketers?
(b) "Many organizations fail on the international market because they fail to understand differences." Discuss this statement, illustrating your answer with examples.
Discuss the Henry Assael model on buying decision behaviour.
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
How do I know if the hyperbolas are vertical or horizontal?
#quest explain the ansoff product or makerting mix and its revance in makerting.
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati
Explain in brief about Relational Communications Orientation Explanation Information and promotion Communications ar
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