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QUESTION 1
a. What is CRM?
b. Why is CRM important in a service organization?
QUESTION 2
What are the various behavioural styles which may be exhibited by a customer when entering a business company?
QUESTION 1 (a) Describe the theory of Behaviourism and Media effect, using day to day situations as examples. (b) (i) Explain what you understand by the term subculture?
Define the sources of manpower recruitment from outside the company. Sources of manpower recruitment by outside the company: • Friends and relatives of current workers duly
Imagine that you are a project manager deciding whether to undertake a new project for your company. Develop a Force Field Analysis to decide whether your project is viable or not.
Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditi
Question 1: Define Communication and account for the dominant role which it plays in the function of Organisations. Question 2: Describe Planning and give an account of
The major environmental pressures are summarized as the three Cs Customers competition and change. 1. Customers today known what they want what they are willing to pay
Q. Write a note on classification of business objectives? 1) Economic Objectives - Functions of customer Segment - Innovations - Optimum use of resources 2) Social Objectives -
The main elements of organisational Leadership
Judge how the business and cultural environments shape the behaviour of a selected organisation
What are the four major classes of risk an organization evaluates while outsourcing? Explain them. 1. Strategic risks. 2. Operational risks. 3. Result risks. 4. Transac
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