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QUESTION 1
a. What is CRM?
b. Why is CRM important in a service organization?
QUESTION 2
What are the various behavioural styles which may be exhibited by a customer when entering a business company?
How is pricing affected in marketing management? Pricing: The price of the products is implies whereby manufacturers acquire a fair return for their labour and replace/ra
Select an Australia based mobile service provider. This business should have its operations in the Australian market and should have a legitimate website. Some of the options could
a). briefly discuss under what circumstances IS resources might provide the firm with a sustainable competitive advantage. b). Define what is meant by 'IS Evaluation' and explai
QUESTION A family is planning a weekend break and wish to book a hotel room on-line. Their favourite hotel chain is called the Valiant Group, which owns hundreds of hotels thro
Problem 1: (a) Describe clearly ‘Job Analysis'. (b) Explain fully why ‘Job Analysis' is an important technique in ‘Managing People'. (c) What are the basic steps involved
QUESTION You have been asked to accept an international assignment that involves working in Nigeria for 2 years. Following the general trend, your employer will not provide a p
what is placing decision in distribution of marketing
Imagine that you have to make an oral presentation on the features of the EduNext portal to new students of the SMU MBA program. Prepare an outline of the presentation and specify
QUESTION Meetings and committees have unfortunately acquired notoriety, being widely regarded as ineffective and wasteful of precious time (i) Give your views on the above
a. Reduction of the total time and consequent reduction in production losses. b. Reduction nin the number or major repairs and consequently reduced maintenance expens
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