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Question:
(i) What is cost-plus pricing method? Why is its application particularly problematic in service industries?
(ii) Discuss the factors which might influence the pricing of a service like that of domestic cleaning services.
(iii) Propose the most appropriate pricing strategy for a new service provider in the field of domestic cleaning services?
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These roadblocks are able to be removed by applying lifestyle & psychographic segmentation. When motivations, attitudes, personality characteristics and belief systems are analyzed
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