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Question:
(i) What is cost-plus pricing method? Why is its application particularly problematic in service industries?
(ii) Discuss the factors which might influence the pricing of a service like that of domestic cleaning services.
(iii) Propose the most appropriate pricing strategy for a new service provider in the field of domestic cleaning services?
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identifying major alternative
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what is the best way to obtain information about what consumers actually do
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Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici
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