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Question:
(i) What is cost-plus pricing method? Why is its application particularly problematic in service industries?
(ii) Discuss the factors which might influence the pricing of a service like that of domestic cleaning services.
(iii) Propose the most appropriate pricing strategy for a new service provider in the field of domestic cleaning services?
Q. Define the Sub-culture categories? A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as wel
Permitted Methods : Export payment must be received in a currency appropriate to the country of final place of destination of the goods as declared on GR. etc., forms. Reserve Ran
The variables in the file ASSIGN, in order from column 1 by column 8, are: Week, SalesExp (unit sales in experimental group), SalesCntl (unit sales in control group), BPriceExp
wholesaling strategy
How might this medical group tailor its marketing mix to appeal to this segment?
The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
TYPES OF COVER ISSUED BY ECGC : The covers issued by ECGC can be broadly divided into four groups: i) Standard Policies issued to exporters to protect them against payment risk
QUESTION 1 Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to ill
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
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