What is convergent validity, Marketing Research

Assignment Help:

What is Convergent validity

Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these measures be attained by using conventional scaling techniques. Discriminant validity is the extent to which a measure doesn't correlate with other constructs from which it's supposed to differ. It includes demonstrating a lack of correlation among differing constructs. Nomological validity is the extent to which scale correlates in theoretically predicted ways with measures of different however related constructs. A theoretical model is formulated that results in further deductions, tests and inferences. Gradually, a nomological net is built in which various constructs are systematically interrelated.

 


Related Discussions:- What is convergent validity

Packing credit-eligibility, Eligibility: Packing credit is available to al...

Eligibility: Packing credit is available to all exporters whether merchant exporters, Export1 Trading/Star Trading/Super Star Trading Houses and manufacturer exporters. Manufactur

Discuss the types of research design in brief, Question 1 Write a short no...

Question 1 Write a short notes on-                        A. Various types of Research(any five)                        B. Characteristics of Research Question 2 Expla

Purpose of review, Purpose of Review The reasons for review of related l...

Purpose of Review The reasons for review of related literature are: 1.To gain a background knowledge of the research topic. 2. To identify the concepts relating to it pote

Specific policies of cover issued , Specific Policies : Contracts for expo...

Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp

Procedural formalities - customs clearance , Procedural Formalities : The ...

Procedural Formalities : The Shipping Bill and the other documents are submitted to the Custom House as soon as the Rotation No. has been given to the carrier. As soon as the docu

Several factors of cultures to adopt new products, Q. Several factors of cu...

Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to

Marketing, explain henry assael model

explain henry assael model

Objectives-shipment of export cargo, OBJECTIVES After studying this Uni...

OBJECTIVES After studying this Unit, you should be able to: 1.  Explain stages involved in export cargo shipment 2.  Discuss the policy for Central Excise Rebate on expor

Export declaration forms , EXPORT DECLARATION FORMS : All exports to which...

EXPORT DECLARATION FORMS : All exports to which the requirement of declaration applies must be declared on appropriate forms. These forms are as follows: GR form (in duplicate)

Miss, I have to do a marketing research of a customize cellphones company, ...

I have to do a marketing research of a customize cellphones company, for my marketing class, and I don''t have any idea of how to start. Could you help me.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd