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What is Convergent validity
Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these measures be attained by using conventional scaling techniques. Discriminant validity is the extent to which a measure doesn't correlate with other constructs from which it's supposed to differ. It includes demonstrating a lack of correlation among differing constructs. Nomological validity is the extent to which scale correlates in theoretically predicted ways with measures of different however related constructs. A theoretical model is formulated that results in further deductions, tests and inferences. Gradually, a nomological net is built in which various constructs are systematically interrelated.
What are the steps involved in questionnaire building? Answer When there is a debate with regard to questionnaire building process, there is consensus among research commu
Export of Jewellery, Indian Currency, Foreign Exchange, Securities, etc. Taking out of personal Jewellery from India by travellers is regulated under the Baggage Rules fram
Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values
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Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
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This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
Regression line drawn as Y=C+1075x, when x was 2, and y was 239, given that y intercept was 11. calculate the residualuestion #Minimum 100 words accepted#
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