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What is Convenience Goods
Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last week or yesterday. Reason is, these goods belong to the categories of convenience goods that are bought frequently without much planning or shopping effort and are also consumed quickly. Buying decision in case of these goods doesn't involve much pre-planning. These kind of goods are usually sold at convenient retail outlets.
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5 Steps
You are the Marketing Consultant working for a client in ANY ONE of the following firms: a soft drink manufacturer, a mobile telephone service provider, a bank, or a retail oper
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what are all about brands and branding policies?
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