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What is Convenience Goods
Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last week or yesterday. Reason is, these goods belong to the categories of convenience goods that are bought frequently without much planning or shopping effort and are also consumed quickly. Buying decision in case of these goods doesn't involve much pre-planning. These kind of goods are usually sold at convenient retail outlets.
what is down market stretch and give some example?
Considering the concept of product life cycle, where would you put video games in their life cycle?
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
identify the major trends in the firm''s natural and technological environment.
knowing your competitors
marketing mix
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
what is being marketed and also give a example
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
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